Their arrival fits with Strong Leaders’ ambition to become the coaching boutique for the advertising and marketing industry.

Serge and Jolande have gained extensive leadership experience in our industry and, like the current partners, made the turn to leadership and executive coaching some time ago.

Serge Steijn is the former founder and CEO of Doom&Dickson. The agency that was sold to TBWA/ in 2006. He has worked for years as a leadership coach at home and abroad. He has worked with more than a hundred individual leaders and management teams and designed programs for young talents, among other things. He did his training at CTI in London and the Leadership Circle, among others, for which he has worked regularly as an executive coach.

Serge Steijn: ‘An important motive for joining is the focus of Sterke Leiders on the marketing and communication world. It is very nice to work with these inspiring partners in the world I grew up in myself.’

As Operations Director at large (network) agencies and social media agencies, Jolande Tjeerdema’s focus has been on optimization. She has managed many teams, set up new propositions and she has the knowledge and experience to set up an organization that works for the whole company. She uses Transactional Analysis (TA) and Neuro Linguistic Programming (NLP) for better
communication and purposeful change. She is an internationally certified NLP Master Coach and focuses on personal leadership, leadership coaching and team training.

Jolande Tjeerdema: “Personal leadership is about leading others and about leading yourself. This requires personal change. I look forward to using Sterke Leiders to inspire people in our own industry to become a better (or next?) version of themselves.’

Lodewijk van der Peet: ‘The arrival of Serge and Jolande means we can now set up better workshops and team days as a team that can really help agencies and advertisers with personal leadership. But also with presentation skills and promoting a safe working environment. Because we all come from the industry, half a word is enough.’